Designing Behavior Change That Sticks
The Change Signal with BJ Fogg
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Change sits at the heart of every transformation effort, yet most leaders still rely on willpower, communication, and good intentions. BJ Fogg offers a more practical approach — one grounded in designing for behaviour rather than trying to persuade it.
We explore his core model: behaviour happens when motivation, ability, and prompts come together. Miss one, and change struggles. Get the combination right, and change becomes far more predictable.
BJ also reframes scale through a simple but demanding lens — finding the overlap between what the organization needs and what people are willing and able to do. Much of what looks like resistance is actually misalignment.
And then there’s the environment. Not as context, but as a primary lever. Change what surrounds people — the cues, the ease, the friction — and behaviour often follows.
This Change Signal conversation with BJ Fogg raises three interesting questions:
Are you designing change, or just hoping for it?
Where’s the overlap that actually works?
What is your environment quietly shaping?
ABOUT BJ:
BJ Fogg is the founder of the Behavior Design Lab at Stanford University and the author of Tiny Habits. His work on behaviour design has influenced leaders, product teams, health systems, and organizational change practitioners around the world, including authors such as James Clear.
Music Credits: Rest in the Garden - SackJo22 ft Duckett & The Stubble Field Break (Mana Mixed) - Mana Junkie ft Apoxode
