Privacy Policy

The Banging Spaniel Corporation, a company incorporated under the federal laws of Canada with its head office in Toronto, Ontario (the “Company,” “we,” “us” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you visit www.thechangesignal.com, subscribe to communications, register for events, access downloads, contact us or otherwise use our related services (collectively, the “Site” and “Services”).

This Privacy Policy is intended to provide notice of our practices. Where consent is required by applicable law, we will seek it in an appropriate manner at or before the time personal information is collected, used or disclosed.

The Company is responsible for personal information under its control and has designated a Privacy Officer to oversee compliance with this Privacy Policy and applicable privacy laws.

Email: newsletter@thechangesignal.com

Mail: The Banging Spaniel Corporation, 8 Gladstone Ave, Unit 1C, PMD 116, Toronto, Ontario, Canada M6J 0B3 

 

Personal Information We Collect

“Personal information” generally means information about an identifiable individual. Depending on how you interact with us, we may collect the following categories:

Contact and account information, such as your name, email address, mailing address, telephone number and any account or registration details.

Information you submit through forms, surveys, contests, downloads, event registrations, inquiries, testimonials or other communications, including preferences, interests and any information you choose to provide.

Transaction information, such as products or services purchased, transaction date and payment status. Payment card details are generally processed by our payment provider and are not stored by us in full. 

Marketing information, such as subscription status, consent records, communication preferences and engagement with our emails.

Technical and usage information collected automatically, such as IP address, browser type, operating system, device identifiers, referring pages, pages viewed, dates and times of visits, approximate location derived from IP address, cookie identifiers and interactions with the Site.

Audio, image or event information where you voluntarily participate in a recording, podcast, webinar or event and have received appropriate notice.

We collect personal information directly from you, automatically through the Site, and, where permitted, from service providers, business partners or publicly available sources. We limit collection to information reasonably necessary for identified purposes.

 

How We Use Personal Information

We may use personal information to:

  • provide, operate, maintain and improve the Site and Services;
  • process registrations, purchases, downloads and other requests;
  • respond to inquiries and provide customer support;
  • administer surveys, contests, promotions, webinars and events;
  • send newsletters and marketing communications where we have the consent or other legal authority required, and maintain suppression records so we can honour unsubscribe requests;
  • understand Site use, measure performance, diagnose technical issues and improve content and user experience;
  • protect the security and integrity of the Site and prevent fraud, misuse or unlawful activity;
  • comply with legal, regulatory, tax, accounting and contractual obligations; and
  • complete a proposed or actual business transaction, such as a financing, reorganization, sale or transfer of all or part of the Company, subject to applicable safeguards.

If we wish to use personal information for a new purpose that is not reasonably related to a purpose described above, we will identify that purpose and obtain any consent required by law before doing so.

 

Consent and Your Choices

We obtain meaningful consent where required, taking into account the sensitivity of the information and your reasonable expectations. Consent may be express or implied, depending on the circumstances and applicable law. You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawal may affect our ability to provide a requested product, service or feature.

You may unsubscribe from marketing emails by using the unsubscribe link in the message or contacting us at newsletter@thechangesignal.com. We will process unsubscribe requests within the period required by applicable law. Even after you unsubscribe from marketing, we may send non-promotional messages necessary to complete a transaction, respond to you, administer a service or meet legal obligations.

 

Cookies and Similar Technologies

The Site and our service providers may use cookies, pixels, local storage and similar technologies. These technologies may collect technical and usage information and may be used for the following purposes.

To learn more about how we use these and your choices in relation to these tracking technologies, please refer to our Cookie Policy.

 

When We Share Personal Information

We do not sell or rent personal information. We may disclose personal information in the following circumstances:

Service providers: to vendors that help us operate the Site or Services, such as website hosting, cloud storage, email delivery, analytics, payment processing, event administration, customer support and professional advisers. They may use information only as authorized to provide services to us or as otherwise permitted by law.

Business and promotional partners: only where the disclosure has been clearly explained and we have obtained any consent required by law. 

Legal and safety purposes: where required or permitted by law, court order or lawful authority, or where reasonably necessary to protect rights, property, security or safety, investigate fraud or enforce agreements.

Business transactions: in connection with a proposed or completed merger, acquisition, financing, reorganization or sale of assets, subject to confidentiality and legal safeguards.

With your direction or consent: for another purpose that has been explained to you.

Service Providers

The categories of service providers that may process personal information on our behalf include website and cloud-hosting providers, email and marketing platforms, analytics providers, payment processors, event and form platforms, customer-support tools and professional advisers.

 

International Transfers

We and our service providers may process or store personal information outside your province or country, including in the United States and other jurisdictions. As a result, information may be subject to the laws of those jurisdictions and may be accessible to courts, law-enforcement bodies and governmental authorities in accordance with local law.

We use contractual and other measures designed to provide an appropriate level of protection when personal information is handled by service providers. 

 

Retention and Disposal

We retain personal information only as long as reasonably necessary for the purposes for which it was collected, to provide the Services, resolve disputes, enforce agreements and meet legal, tax, accounting and compliance obligations. We then securely delete, destroy or anonymize it, subject to technical limitations and lawful backup schedules.

 

Safeguards and Privacy Breaches

We use administrative, technical and physical safeguards appropriate to the sensitivity, amount, format and storage of personal information. These measures may include access controls, confidentiality requirements, vendor oversight, security updates and secure transmission or storage practices. No method of transmission or storage is completely secure, but we remain responsible for using safeguards required by applicable law.

We maintain procedures to assess and respond to privacy and security incidents. Where required by law, we will report qualifying breaches to the appropriate regulator and notify affected individuals. We also maintain records of security-safeguard breaches as required.

 

Children and Young People

The Site and Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 without verifiable consent from a parent or guardian, except where permitted by law. Where services may be used by young people, we use consent and privacy information appropriate to their level of maturity and the sensitivity of the information.

If you believe a child has provided personal information without appropriate consent, please contact the Privacy Officer. We will review the circumstances and delete or otherwise address the information as required. 

 

Your Privacy Rights

Subject to applicable law, you may request access to personal information we hold about you and information about how it has been used or disclosed. You may also challenge its accuracy and completeness and request an appropriate correction. In some circumstances, you may request deletion, withdraw consent or object to or restrict certain processing.

Send a written request to newsletter@thechangesignal.com with “Privacy Request” in the subject line. We may request information reasonably necessary to verify your identity. We will respond within the time required by applicable law, generally within 30 days under PIPEDA, subject to permitted extensions. Access may be limited by legal exceptions, and we will explain any refusal as required.

 

Additional Information for the European Economic Area and United Kingdom

If applicable, we process personal data on one or more recognized legal bases, including consent, performance of a contract, compliance with legal obligations and legitimate interests that are not overridden by your rights. Applicable rights may include access, rectification, erasure, restriction, portability, objection and withdrawal of consent. You may lodge a complaint with the data-protection authority where you live, work or believe an infringement occurred.

Where applicable personal data is transferred internationally, we rely on a lawful transfer mechanism and supplementary measures where required.

 

Third-Party Sites and Embedded Content

The Site may contain links to or embedded content from third-party websites and services. Their privacy practices are governed by their own notices, not this Privacy Policy. We encourage you to review those notices before providing personal information. Embedded content may allow a third party to collect technical and usage information, subject to applicable consent requirements.

 

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, technologies or legal obligations. We will post the revised version on this page and update the “Last updated” date. Where required, we will provide additional notice and obtain consent before applying a material change to information already collected.

 

Contact Us

The Banging Spaniel Corporation
8 Gladstone Ave, Unit 1C, PMD 116
Toronto, Ontario
Canada M6J 0B3

Email: newsletter@thechangesignal.com

Information submitted through a general inquiry will be used to respond to the inquiry and may also be processed by service providers that support our communications and business operations, subject to appropriate safeguards.

Last updated: September 1, 2026

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