Stop Writing Boring Change Messaging
The Change Signal with Donald Miller
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If you lead transformation inside a large organization, you already know this: change management fails less because of bad strategy and more because of bad framing. Donald argues that every human being sees themselves as the hero in a story — and if you want to shift behaviour, energy, and buy-in, you must change the plot points of that story.
We explore why leaders must resist the urge to play the hero and instead become the empathetic guide — the one who names the “hole,” listens deeply, and throws the rope. It’s a practical conversation about empathy, involvement, and why treating adults like children creates resistance that’s hard to undo.
And then we get concrete. Donald shares his PEACE framework — Problem, Empathy, Answer, Change, End result — and makes the case that memorable soundbites, repeated relentlessly, often beat beautifully crafted strategy documents. If you care about change leadership, transformation, and making your message stick, this one’s for you.
Here are three questions to sharpen your thinking from this Change Signal conversation with Donald Miller:
What story are your people living inside?
Are you the hero of the change — or the guide?
Can your strategy fit on a napkin?
ABOUT DONALD:
Donald Miller is the author of Building a StoryBrand and founder of StoryBrand. He helps leaders clarify their message so customers — and teams — engage, act, and buy in. His work centers on story structure, empathy, and the power of memorable soundbites to reframe behaviour.
Music Credits: Rest in the Garden - SackJo22 ft Duckett & The Stubble Field Break (Mana Mixed) - Mana Junkie ft Apoxode
