Beware sharks.

Where’s the danger?

I’m currently in Australia and entered some “risky” territory at the beach.

That’s a pretty excellent photo, right? It’s almost like they don’t want you to go swimming. 🫣

You probably haven’t erected Danger! Death Imminent! signs around the place for your change process.

That’s good.

But, almost certainly, people already have these messages posted in their own minds, and have their own internal doom scroll going on.

That’s less good.

Australian Tourism faces this challenge. More people die in Australia each year from their furniture tipping over onto them, than they do from shark bites.

But nobody asks Australians about the IKEA-related dangers of a trip Down Under.

Change makes people worry.

When in doubt, people will assume that change is a threat.

So let me ask you this:

What are the sharks, the stingers, the snakes, the treacherous undertow, and/or the collapsing beach that your change program has conjured for people?

You’ll find out when you go and ask them.

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