The Change Signal with Phill Agnew
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Here are three questions this Change Signal conversation asks:
- Are you designing behaviour, or just explaining the change?
- Where does resistance actually come from?
- What small nudge might make the right action easier?
In this episode, I talk with Phill Agnew, host of the marketing podcast Nudge, about what change leaders can learn from behavioural science — and why people are so much less rational than our change plans assume.
We get into choice overload, loss aversion, social proof, defaults, friction, and reactance — the very human pushback that happens when people feel their autonomy is being squeezed. Phill brings terrific stories and studies, from jam counters to organ donation to bus stops in France, all pointing to a useful truth: if you want people to change, don’t just make the case harder. Design the conditions better.
For senior leaders working on transformation, change management, or culture change, this is a practical conversation about influence without the ick. Less “roll it out and hope.” More “make it easier, wiser, and more human to move.”
ABOUT PHIL:
Phill Agnew is the host of Nudge, the UK’s #1 marketing podcast, where he explores the hidden psychology behind what we do and why we do it. He translates behavioural science, consumer psychology, and marketing research into practical insights for marketers, business leaders, and professionals who want to understand how people actually make decisions.
Music Credits: Rest in the Garden – SackJo22 ft Duckett & The Stubble Field Break (Mana Mixed) – Mana Junkie ft Apoxode
