A new truth. A counterintuitive move. Every Wednesday
The odds of leading change successfully are, at best, slim. This series exists to tip them in your favour: fifty-seven short lessons, one a week, each a new truth, a counterintuitive move, or both.
Three minutes. One truth. One move.
01
New truths
What’s actually going on in change. Top down from the models, bottom up from 86 conversations with people in the trenches.
02
Counterintuitive moves
Not a framework you’ll file and forget. One thing to try this week, and probably not the thing you’d have picked.
03
No filler
Short, sharp, relentlessly blunt. If it stops being useful, unsubscribe.
From the Change Signal Archive
Some of my thoughts on change management.
The honest answers.
- Is this written by AI? No. Hewn from living granite with my bare and bloodied hands. Or at least drafted and typed, by me.
- Are you selling something? No. It's all yours for free.
- What if I'm late to this? You're not. Everyone starts at lesson one. Signed up on day one or last night, next Wednesday's lesson is #1.
- How long does it take to read? About three minutes, sometimes five. A fast read, provocative, sometimes contradictory, occasionally funny.
- If I reply, will you read it? Definitely. Possibly reply, too.

Once a week.
Short, sharp, relentlessly blunt.
Start at lesson one.
Everyone does, including the people who’ve been reading for years. Join change leaders who’d rather have the good stuff than the blather.